Sponsor-Salg is the link between companies and sport clubs. They sell advertising spots on LED banners, large LED screens, floor banners, folding cardboard and in match programs.
My internship was in June 2025, where I created graphics for the companies that had also purchased graphic layouts for their advertisements for the various formats.
See some examples of the adds down below
Banners, that played on different LED screens at different match fields. Fx Aalborg Pirates, Skjern Håndbold, SønderjyskE ishockey.
In the match program companies can buy advertisement spots for a whole, half or a quarter page. Most programs are online which the audience can download as pdf.
On the cardboard the advertisements are placed in the middle of the board, where the sizes vary slightly in the different clubs. In addition, you can purchase an A-placement, which is visible when the cardboard is folded into a fan.
These examples are only for the midle spots.
“Skjern Håndbold” has a big LED screen behind the goal, which are split up into smaller screens where stationary ads are displayed.
The club, Hvidovre IF, has a large LED screen for goal scores and other game infomation. Below there are room for an advertising spot.
